When Compassion Is The Primary Product Better Living Boutique Featured In The New York TimesThe Sunday, May 1, 2005 edition of The New York Times featured a ½ page article on the Better Living Boutique, BLN’s private facility designed specifically to address the needs of mastectomy patients.Addressing the difficulties mastectomy patients encounter when attempting to purchase bras, swimwear and prosthetics, the article introduces readers to the Better Living Boutique and the experience of Janet, a breast cancer survivor and mastectomy patient.“…Shopping for a prostheses and a brassiere is a very sensitive experience. Privacy is a big issue, she said, but after an unpleasant shopping experience at a store that did not accept her husband’s union insurance plan, she found an unusual shop called the Better Living Boutique.There, Janet, who is 56 and asked that her last name not be used, found exactly what she wanted: a sense of privacy (the boutique has a separate entrance directly from the parking lot) and a company that would work with her insurance company.‘I liked their setup better,’ she said. ‘You had more privacy. They knew their business. They were more informed with what’s going on.’”The article continues to describe the Better Living Boutique, located at the company’s Hauppauge headquarters, and the knowledgeable staff – two women who are certified to fit prostheses.“They are compassionate with your situation – I like that,” Janet said. “With the regular stores you feel it’s more commercialized.”The genesis of the Better Living Boutique is also covered in the article, stating that Better Living Now began carrying mastectomy products at the suggestion of an employee who had breast cancer and was disenchanted with the items available at retail shops. She brought her idea to BLN president, Dan Pope, who immediately embraced the idea.The rest, as they say, is history.About Better Living Now The Better Living Boutique is a private facility at BLN headquarters designed specifically to address the needs of mastectomy patients. Staffed by fully accredited and experienced female fitters, the Better Living Boutique offers a full line of the latest natural breast forms, fashionable bras and swim wear, Lymphedema pumps and sleeves, as well as lifestyle accessories. To schedule a private appointment or for more information about Better Living Boutique, call toll-free: 877.BET.LIV.NOW, x127 (877.238.5486), email: boutique@betterlivingnow.com, or visit: www.betterlivingnow.com.